Corporate media center for a car importer company

A corporate media center is an important tool for coordinated work, especially when it comes to companies with dozens of distributed teams. We were asked to create such a portal by one of the largest car importers in Ukraine.

The marketing structure of the client company includes separate marketing teams for each sub-brand represented in the product line. All the specialists are locally distributed, working in different cities and dealerships, but operate with a single pool of marketing data. Therefore, the exchange of information between them must be consistent and coordinated.

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Objective

To create a corporate portal for efficient and convenient information exchange between geographically distributed marketing departments in different dealerships across Ukraine.

Main challenges

• Lack of a single secure access to the hub where working documents, news, colleagues' contacts, and other important data are stored;
• Difficulties in sharing marketing materials between geographically distributed marketing teams;
• Disparate storage of information, which complicates communication between specialists and the implementation of marketing strategies.

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Solution from MODUS X

After analyzing the needs and requirements of the customer's marketing teams, MODUS X specialists offered Microsoft SharePoint as a targeted solution for corporate information management.

This ECM platform allows you to:

• upload, update, and store data
• manage corporate content
• provide guest access to specialists without the need to purchase separate licenses for each team member.

Microsoft 365 E3 licenses with different access rights were used to implement the project

At the client's request, MODUS X specialists created and customized the following functional modules:

• Library of marketing documents. All materials are structured by categories, subcategories, brands, and subbrands. Admins with advanced rights can add documents, share them with the team, modify, update, etc.
• A custom interactive map of dealerships built on React and SPFx. It contains links to external websites of regional dealerships and contact details of responsible managers for each location, which can be easily edited and updated as needed.
• News module to inform employees about important corporate updates, events, etc.
• Organizational structure module with team members' cards and contact details.

Users with guest access can access the portal from the browsers of their personal devices in the viewing mode. The SharePoint administrator manages accesses and, if necessary, adds new team members to the system. All content operations are recorded to track changes and keep information up-to-date.

After the solution was deployed, MODUS X specialists also conducted training sessions so that the client's users could use all the features of the portal, quickly find the information they needed, and work with the materials.

The implementation of the solution provided the company with a full-fledged internal media center that improves work efficiency and interaction between team members.