Today, contact centres are not just a place to handle customer calls, but an important point of interaction between businesses and customers, which affects their loyalty, satisfaction and ultimately the company's financial results. According to a study by marketing company HubSpot, 60% of consumers expect to receive a response to their query in 10 minutes or less.
Today, contact centres are not just a place to handle customer calls, but an important point of interaction between businesses and customers, which affects their loyalty, satisfaction and ultimately the company's financial results. According to a study by marketing company HubSpot, 60% of consumers expect to receive a response to their query in 10 minutes or less.
Companies are faced with growing volumes of requests and demands from customers who expect a response almost instantly. Contact centres play a key role in this context: they are transforming from service points into interaction centres where issues are resolved, consultations are provided and sales are made. At the same time, outdated technologies and fragmented solutions prevent businesses from delivering the right level of service, leading to reduced contact centre efficiency and customer dissatisfaction.
The outdated contact centre platform needed to be replaced. Six years of working on Cisco Express and LIRA CC created significant limitations:
MODUS X and its partners set out to create a modern contact centre that would meet business requirements, integrate all customer service processes on a single platform, and ensure high performance even during peak periods.
To solve the identified problems, we implemented a new contact centre solution based on Cisco Unified Contact Centre Enterprise (UCCE) in 2021-2023. This solution provided flexibility, scalability, and omnichannel to handle customer requests via voice and text channels.
The main stages of the project included:
1. Installation of the Cisco UCCE platform
The core of the system is ICM (Intelligent Contact Management), which is responsible for intelligent call routing according to scenarios and processing rules. The solution is integrated with SQL databases for storing configurations, historical data, and reporting.
2. Implementation of omnichannel services
With the help of Smiddle OmniChannel, a single access point for customer service via voice channels, web chats, messengers (Viber, Telegram), and email was implemented. The functionality was combined in the Cisco Finesse interface, which allowed operators to process several types of requests simultaneously.
3. Integration with SAP CRM and other systems
Thanks to the integration, the operator's workstation has combined data from SAP CRM, billing systems, and other databases, which has accelerated customer identification and reduced the time for processing requests.
4. Automation of voice services
Cisco CVP (Customer Voice Portal) was implemented to set up an IVR (automated voice menu) with customer self-service functions and informing via DTMF scenarios.
5. Expanding the analytical potential
6. Quality control and personnel management
7. Fault tolerance
The solution is deployed in an on-premise infrastructure based on VMware VCF with geographically distributed components in the cloud, which ensures redundancy and stable operation of the system even in critical situations.
These steps have significantly improved the efficiency of the contact centre, enabling rapid scaling, process automation, and improved customer service.
Cisco UCCE became the heart of the new system, delivering the following results:
The new platform is currently used to process requests from various channels, but additional features are planned to be introduced: expanding omnichannel capabilities, integrating with artificial intelligence tools to predict requests and analyse agent performance.
This modernisation of the contact centres was a key step to ensure uninterrupted operation and a high level of customer service for DTEK's customers in the current environment and to meet regulatory requirements.